They trade on a variety of reseller platforms the best known include StockX, GOAT, Flight Club and Stadium Goods. In recent years, sneakers have become an asset class like stocks, bonds and cryptocurrency, becoming a multibillon-dollar market worldwide. Marcus Jordan blamed leaks on the distribution center. Sneakerheads screamed favoritism and profiteering. This wasn’t the market’s first scandal, not even so far this year.Ī February collaboration between Nike’s Air Jordan 1 and Trophy Room, a retailer owned by basketball great Michael Jordan’s son Marcus, had a particularly messy debut, with shoes showing up on social media before the official drop date. “And the fact of the matter is, this incident has sparked questions in some of our consumers about whether they can trust us, particularly around launch product.” “There’s no value more core to who we are than the trust our consumers put into us and our brand and our products,” Donahoe said, according to pop culture website Complex.
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